In this year’s Data Privacy Benchmark Study, we’ve found strong evidence that privacy has become an even more important priority during the pandemic. Privacy budgets have increased over the last year, organizations have more resources focused on privacy,
and privacy investments going above and beyond the law are translating into real business value. Privacy legislation and external certifications are providing assurance in a business environment where it’s hard to know whom to trust. Consumers are exercising
their privacy rights and demanding enforcement of existing privacy protections. The reaffirmation of privacy’s value even during the pandemic positions it as a priority for years to come. Privacy is no longer an afterthought; it is core to how we work and interact with each other. The Age of Privacy has arrived.
